Hire a Tutor
Search

Course Details

Details

  • Area:AL BARSHA
  • Phone No:
    xxxxxxxx95664 View Contact
  • WhatsApp:
    xxxxxxxx95664 View Contact
  • Course Fees: AED 1250
  • Duration: 30 Hours

DIGITAL MARKETING AND SOCIAL MEDIA COURSE

Digital Marketing and Social Media certification course covers all the basic and advanced level of tools with practical and live examples. Receive in-depth knowledge about the multiple digital channels: Social Media, PPC, SEO, SEM, Google Adwords, Google Analytics and how they can be used to effectively create an impactful digital marketing strategy

For whom the course is?

  • Marketing & Sales Professionals
  • Business Owners
  • Entrepreneurs
  • Digital Marketing Professionals
  • Students
  • Freelancer or Looking for New Job Opportunity
    The Whole Course to Cover:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google AdWords, PPC & Budget Optimization
  • Google Analytics
  • Social Media Marketing
    Course Contents - SEO

What is On-Page Optimization?

  • Keyword Research with Google Keyword Planner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags and Description
  • Headings Tags {H1 to H6}
  • What is Content Writing and its format
  • SEO Friendly Content Writing {Inserting keywords in content}
  • Anchor Text, Link Title
  • Robots. text file creation and use
  • HTML Sitemap creation
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

What is OFF-Page Optimization?

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Directory Submissions / Business Citations / NAP
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Social Bookmarking

Search Engine Algorithms

  • How search algorithm work
  • What is search algorithm update and its impact
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?

Advanced

  • How to avoid and / or recover from from penalty

Course Contents - Google Adwords, Google Analytics

  • Create Google AdWords Pay Per Click Campaign
  • Setting up new Google Account
  • Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
  • Create Ad group
  • Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
  • Setting up and Adjusting the Maximum Bid for the Ad groups.
  • Create Ads
  • Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
  • Analyzing the industry, understanding the end user needs and creating effective Keywords from

users’ search point.

  • Creating Campaign Level Negative Keywords.
  • Creating Ad group level Negative Keywords.
  • Analyze your Search Engine Marketing Campaign
  • Analyzing your business Goals and Setting up Google Analytics to track user behavior
  • Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.
  • Updating bids at Keywords and Ad groups level based on the performance of the Ads.
  • Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score Improvements.
  • Suggesting improvements for target page optimization for specific Ad groups
  • Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
  • Bidding Analysis
  • Improving CTR
  • Improving Average Position
  • Covers various tabs in Google Analytics

Course Contents -Social Media Advertisement

  • What is Facebook advertisement
  • What is Instagram advertisement
  • Content Marketing
  • Leveraging Facebook Insights for Success
  • Facebook Brand Pages
  • Content Best Practices
  • Facebook Targeting Options / Campaign Objectives
  • Facebook Ad Structure
  • What are Pixel and its setup
  • Custom audience creation
  • Targeting custom created audience
  • Leveraging custom tracking method
  • Brand awareness campaign
  • Reach campaign
  • Post engagement campaign
  • Traffic campaign
  • App installs campaign
  • Video views campaign
  • Lead generation campaign
  • Conversion tracking
  • Intelligence campaign for highest result
  • Facebook Intelligence campaign technique for highest conversion.
  • Smart campaign for high result with lowest CPC technique.
  • Branding technique campaign.

Course Duration:

Upto 30 hours

Why choose ELEGANT?

  • Course materials and hand-outs with latest techniques.
  • One to One demo session is available with Trainer.
  • Training in small batch for personalized attention.
  • Case studies with simulations.
  • Interaction and group discussions.
  • Well-designed teaching system.
  • Evaluation and assessment on an on-going basis.
  • Exam questions from previous papers and mock tests & revisions.
  • Training by Qualified professionals and Subject Matter Experts.
  • Evening classes on weekends.
     
X

We use cookies to help provide you the best experience on our website. By continuing to use our site, you constent to our use of these cookies.
More Information I accept