Course Details

Digital marketing is the promotion of products or brands through one form or the other on electronic media like internet, social networking sites, SMS, MMS, Digital Television and Radio Channels etc. This course is important for you as Digital Media is an ever-growing branch. Our trained teachers will start from the scratch i.e. from the basic definitions and will complete this course step by step; making sure that every student in the class gets the concepts clear in his head. Through their experience they will teach you numerous strategies and techniques to apply in practical situations. Upon completion of this course you will have a clear idea about the current scenario and developments in Digital Marketing and will be able to find solutions to real-time problems.

Structure of the Course:

Module 1: Digital Marketing- Introduction

• Definition  and Benefits of Digital Marketing
• Platform and Strategies
• Defining Marketing Goals
• Comparison with Traditional Marketing

Module 2: Designing of Website in WordPress

• Introduction to website, Domain, Web hosting concepts
• HTML, CSS and Java Script
• Themes and Theme Settings
• Categories, Tags, Posts
• Content management in WP
• Plugins and Widgets

Module 3: Search Engine Optimization

• Introduction to Search Engine
• Keyword research and Competition
• Onpage Optimization
• Offpage Optimization
• Local SEO
• Penguin Recovery Process
• SEO Reporting

Module 4: Google AdWords

• PPC Advertising
• Display Advertising
• Introduction to Bing Ads
• Remarketing in AdWords
• Google Shopping Ads
• Mobile Marketing
• Video Marketing

Module 5: Social Media Marketing

• Introduction to SMM
• Facebook Marketing
• YouTube Marketing
• Twitter Marketing
• Google+ Marketing
• LinkedIn Marketing
• Instagram Marketing
• Pinterest Marketing
• Email Marketing

Module 6: Online Reputation Management

• Basic definition and Examples
• Need of ORM
• Areas to analyze
• Monitor Search Results
• Monitor Complain Sites

Module 7: Google analytics

• Basic Definition and Importance
• Popular analytic Software
• Key Performance Metrics
• Analytics account Structure

Module 8: Reports in Digital Marketing

• Traffic reports
• Behavior Reports
• Audience Reports