Learn the step by step process of defining your target audience and contact spheres (referral partners).
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'Nib GROW YOUR BUSINESS The Power of I Target Audience
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Quick Questions About Sweets, Mothers & Fathers
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Quickly Ask Yourself! 1. 2. 3. 4. As a child, who ever asked their parents for sweets? Was one parent more likely to say yes than the other? Would you wait for your parent to be in a good mood before asking? You would probably try to do something good in order to make them say yes?
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O' The Takeaway 1. 2. 3. It doesn't make sense to please everyone The same applies to your business Your time, energy & money are better invested in a Target Audience
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Completely Define Your Target Audience Create EMPATHY with your target audience Give them Personality with a codename and a photo = eg. Marketing Malcolm / Tyre Timmy / Hungry Harry
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Completely Define Your Target Audience Understand WHO they actually are Define their = Age = Gender = Job Description = Company Turnover = Number of staff
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Completely Define Your Target Audience they can commonly be found Know WHERE Define their = Business Sector = Common Office Locations
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Identify Your Target Audience's Motivations Understand WHY they are motivated to take action List out their problems & how they feel about them = Lack of time = Lack of money / resources = Career growth = Brand awareness = Sales & ROI
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Identify Your Target Audience's Motivations Map out HOW do they try to SOLVE THEIR PROBLEMS = Where do they do research? = Who do they talk to? = Who influences their decision?
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Create your Sales & Marketing Messages Connect which SERVICES PROBLEMS solves your target audience's = This is where you may discover some significant 'Light Bulb' moments
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Create your Sales & Marketing Messages Connect which SERVICES PROBLEMS solves your target audience's = This is where you may discover some significant 'Light Bulb' moments * I discovered Business Owner's & Marketing Managers invest in corporate videos for very different reasons
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Create your Sales & Marketing Messages Connect which SERVICES solves your target audience's 1. PROBLEMS = This is where you may discover some significant 'Light Bulb' moments * I discovered Business Owner's & Marketing Managers invest in corporate videos for very different reasons Marketing Managers = Grow Brand / Product Awareness Business Owners = Not Convinced in their Salesmen's Pitches = They want to standardize their messaging
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O' Memorise 1. 2. 3. Tailor your sales & marketing strategy accordingly Teach your fellow BNI members as if they were your sales team! Want to know more? Let's have a 1-2-1
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